Fashion moves fast
But it's no secret that many apparel manufacturers are slow to change. Understandably, it can be difficult to see the long term benefits and ROI of overhauling complicated, set in procedures, at first. It's always easier to stick with the status quo. However, choosing growth always has benefits, and it makes it little bit easier if you have a team of dedicated digital fashion experts to guide you.
That's where we come in. Here are just a few reasons to consider making the change. It takes one step to begin moving forward.
Change is hard.
But it's inevitable. There is always new tech being developed that helps advance industry practices and workflows, while maintaining deep knowledge of traditional methods. We are in an age of rapid change, and being flexible and open to new ways of working will only benefit those who are early adaptors.
Reduce, reuse, recycle
Going digital will not eliminate the need for all sampling. We are creating physical products after all - and they need to be able to fit and move on a body, comfortably.
However, cutting time to market by more than half, makes everyone's life easier.
It also reduces the need for overcrowded sample rooms. Why have 18 of the same sample but in a slightly different fits or shades, when you can have one - and have the rest available to show digitally? There are plenty of perks to adopting a digital workflow, from faster communications, to quicker time to market, and more accurate styling and fit from the get.
Future-proof
So what comes next? Perhaps mass customization is on the horizon? This will revolutionize the way consumers interact with brands directly. This approach will enable companies to offer products tailored to individual needs, preferences, and open to endless creativity.
The key to achieving this goal lies in the completion of foundational work in 3D technology. Once the groundwork is completed for digitalization of 3D assets, brands will have the tools necessary to provide a wide range of customization options, with limitless possibilities and a clearer line of communication between teams and partners.
Get the picture
Here's general overview of a common apparel development timeline for one season in the supply chain, from development, to production, to the final retail destination. Oftentimes,
Now let's zoom into the development stage. Here's a comparison of a traditional sampling process versus digital sampling. On average, digital sampling saves about 65% time and resources, per sample (source). Now multiply that by the average of 120 pieces developed and potentially produced in any given season.
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